Hili David，Taboola Country Manager, China Market

HiliDavid currently serves as Taboola Country manager of Greater China Market.

Shejoined Taboola in 2017 as Taboola Country Manager, China Market, BuildingTaboola China operation from the ground up and leading the China market rapidexpansion and building relationships with key publishers and advertisers in theregion.

Ms.David brings to Taboola extensive leadership experience at global businesses inthe Online Marketing industry and media.

Prior to joining Taboola, she was COO of NotoyoMedia LTD., a Chinese Online Marketing company helping different companiesworldwide enter the China Market. She also served as a bridge between Chinaeducational institutes and Israel educational institutes during her timeworking in the Israeli embassy in Beijing.

Ms. David also attended 2 years in theIsraeli Air Force Academy.

新势力说

纵观2018年营销行业，Hili认为内容营销这个关键词首当其冲，对此，她做出如下解读。

如今的互联网环境，营销者都不喜欢硬生生的打广告，他们想讲故事，这个故事就是创造用户喜欢的内容，呈献给他们，这本质上是内容营销。Taboola的广告逻辑是根据广告主的产品，通过一些让用户感兴趣的内容，包括文章、图片、或者视频等，然后在用户浏览文章时，就会有相关匹配用户兴趣的内容推送给用户，这种方式更原生，更有效，用户体验以及好感度会更好。

关于明年Taboola在中国市场的发展，我们有非常清晰的策略和计划，我们要扩张我们的团队规模，并且希望在中国以及国际市场与越来越多的媒体方和广告主合作。Taboola不仅仅帮助中国的广告主出海，也会有国际客户来中国进行内容推广合作。拥有超过14亿的全球用户覆盖，公司已与数万家在线出版商合作，投放基于用户兴趣的内容推荐原生广告。

在中国，Taboola已经和界面新闻、环球时报、上海日报、中关村在线、FT中文网等媒体合作，其服务的客户包括旅游族，万事达卡、雀巢，新西兰航空等。